The Vitamin Shoppe, an omnichannel specialty retailer of nutritional items, has partnered with Follett Higher Education Group to provide its top-notch health and wellness solutions in campus bookstores around the country. As a one-stop shop for studying and living on campus, Follett is the biggest campus store operator in North America, servicing over 1,100 schools and institutions. Starting this month, The Vitamin Shoppe will provide students with a variety of essential health vitamins and supplements, sports nutrition items, and academic performance goods that enhance sleep, mood, and brain health in select Follett shops and their associated e-commerce websites. These wellness products, which are sold in specialised, branded displays, provide The Vitamin Shoppe’s renowned quality and knowledge directly to students looking to support their mental and physical health.
According to Sharon Leite, CEO of The Vitamin Shoppe, “We are thrilled to partner with the leading operator of college bookstores to bring some of our most popular and efficient products to students across the country, supporting their wellness needs during an important period of growth and development in their lives.” “We’re looking forward to providing students in college towns and on campuses around the nation with simple access to our high-demand categories of vitamins, minerals, proteins, collagens, and immune support. This is a crucial market segment that is becoming more and more concerned with holistic health issues, and Follett is the perfect partner for us to provide them the quality, creativity, and knowledge for which The Vitamin Shoppe is renowned.”
CEO of Follett Higher Education, Emmanuel Kolady, said: “At Follett, we’re working hard to improve the selection of products in our campus stores. We think that working with The Vitamin Shoppe, a well-known name in the health and wellness industry, is a great opportunity because students nowadays are more aware of the importance of this area. We are aware that success in the classroom may result when pupils are at their best. We are thrilled to collaborate with The Vitamin Shoppe to fulfil our mission of enhancing student outcomes by providing premium health and wellness goods in an accessible manner.”