Marketing in the Digital World is a short-term online course on digital marketing offered by the Indian Institute of Technology (IIT) Kharagpur. Applications for the online course are being accepted by the institute. The course material is intended for enthusiasts of digital marketing as well as MSME and startup entrepreneurs, as well as mid-level managers operating in any business domain.
The new program’s classes will run from January 15, 2024, to January 19, 2024. First come, first served will be the admissions policy for candidates. The maximum number of students that the institute will admit for this course is fifty. January 10, 2024 is the deadline for submitting an online application.
Participants in the new program will receive practical instruction in the art of email, social media, web, affiliate, sponsored, and performance marketing.
Digital marketing in the disruptive era, background, concept, and content creation, content curation, hosting videos, attribution modeling, using digital marketing for customer relationship management, and gauging the efficacy of digital marketing are all included in the course material.